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Labor Day was originally intended as a holiday to celebrate the achievements of American workers, celebrating the contributions that made the American economy strong and prosperous. The holiday has become a day that we reward employees with a day off to celebrate time with family. Whether you are Read More

Empowering your employees means training them well and trusting that they will do the right thing. It allows employees a feeling of ownership, yet they still need to answer for their behavior. So how do you succeed at empowering your employees while still keeping the reigns? Read More

One of the latest trends in small business fundraising is crowd funding. Crowd funding – a branch of crowd-sourcing – is asking a group of people for small amounts of money to fund and idea or a project. The concept taps into the power of the greater public to help you realize a financial goal in o Read More

There are hundreds of applications that exist to give you the ability to spice up your media. Here are a few of the new applications that are simple to use, and will make photos pop and your ideas come to life. Read More

The idea of a company brand ambassador is not new, but has taken on more importance in today’s age of social networking. Brand ambassadors can be internal staff or fans and loyal customers (or bloggers) who love your business. For this post, let’s talk about the employee brand ambassador. Read More

There is a lesson to be learned by Costco and retailers of all sizes that inventory management is key in staying competitive and profitable. Having holiday items stocked early gives sellers an advantage to promote products in a variety of ways beyond shelf presence. They can capture the early shop Read More

The Olympics are here! People are excited to support their favorite athletes, watching the back stories, and cheering them on from the couch (or the computer or iPad). It’s also the time for great Olympic marketing and advertising. There are several ways to bring the Olympic spirit into your busin Read More

It’s not uncommon these days to find a national company knee-deep in public relations issues due to an unpopular practice or opinion of the company leader. Take the recent examples of Chick-Fil-A controversy as an example. While big-name brands tend to be the ones focused upon on the national scene Read More

Landing pages are important for many reasons, but first and foremost, because they provide the first impression of your business to prospective customers. Here are a few reasons landing pages can be the best marketing tactic you use. Read More

The 2012 Summer Olympics are here and will be the Internet buzz and water cooler talk for the next several weeks. For retail stores, this every-4-years event is a great theme for sales and store promotions. Even if your store has nothing to do with sports or competition, there are ways to tie this Read More