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The question, however, always comes up from business owners and traditional marketing strategists about whether social media results can be measured. There is no simple answer to this question. But there are ways to examine your social media strategy to see if it’s working. Lets look at four ways y Read More

Did you know there are more than 150 million LinkedIn users? Is your business one of them? Whether you are just starting out with this social network or an experienced user, you don’t want to ignore the power of LinkedIn and one of its newer features, InMail. Read More

How is it possible to develop a great writing product and be a better editor? Here are four tips to help you edit better and preserve your professional image. Read More

I am often asked how I was able to “break into” the writing business. I am fortunate that I now consider myself a freelance writer who makes money writing. But this was not always the case. But when people ask me how they can do the same, I always say the same thing: start a blog. Read More

Most businesses can point to team members who make things happen. Those individuals are the superstars – the rainmakers – the ones you want to clone. While cloning an individual is not possible yet, you can leverage their knowledge, skills and abilities, and promote her to the role of a mentor. Men Read More

Product that isn’t selling is often referred to as “dead” inventory. It’s been hanging around for a lot longer than you imagined, and you’re ready to take back the shelf space. More important than the space itself, inventory loses its value the longer it sits on your shelf. So how do you decide w Read More

So you’ve got a great idea for a business and you’re ready to order supplies, start marketing, and take in the customers! But there’s a problem — you need money to start your business. While this may seem like an impossible dream to many people, there are many creative ways entrepreneurs can raise Read More

So many of us go through each day feeling busy, yet unproductive. Luckily there are things you can do to change up your routine – or start a new practice – to help you be more productive. Here are a few tips to help you make the most of the time you have each day. Read More

Creating a great newsletter doesn’t have to be this way. Here are some ideas to make your newsletter dynamic, informative, and something your customers will want to read, while at the same time, not giving you a last-minute headache. Read More

Telling your company story visually has never been easier with the visual tools like Pinterest, Instagram and Facebook Timeline. These tools also allow for a visual conversation with your customers, engaging them in story telling. Here are a few tips to using the three most popular visual sites to Read More