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Every month, we track opens from more than 1 billion emails using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. Read More

We teamed up with our friends at Unbounce for a webinar on how to craft email campaigns that work as full-funnel emails from the inbox to the landing page. Read More

At Litmus, we’re all about testing. A/B testing subject lines, calls to action, or preheader text can be a great way to optimize your emails for opens, clicks, and conversions.


We talked to Alex Birkett, Growth Marketing Manager at ConversionXL, to understand the ins and outs of Read More

We’re inundated with emails shouting at us to try this or buy that. So what makes an email go from interruptive to valuable? Email personalization is one way to capture subscriber interest and deliver more relevant, targeted emails to your audience. See how Sephora pulls it off. Read More

Consumer attitudes toward spam continue to shift dramatically, which demands an equal shift in email marketing strategies. To understand consumers’ current definition of spam and why they end email relationships with brands, Litmus and Fluent surveyed more than 1,300 American adults. Read More

We’re here today to remind email developers that best practices shouldn’t be seen as static. They change. What was best for email developers in the late 1990s no longer rings true in the mid-2010s.

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Your from name, subject line, and preview text are your ultimate first impression in the inbox. Make the most of that first impression with Litmus’ subject line checker, available now in Litmus Builder. Read More

In the 36th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez explore typography trends, web font support in email, an image carousel generator, flexbox support in email, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcas Read More

The terms “hard bounce” and “soft bounce” are commonly used as broad descriptions for whether or not the email address should be mailed to again at a later date. And while there can be lots of grey area around them from a technical standpoint, here’s what you need to know. Read More

We sat down with Veda Kumarjiguda, Client Success Rebel at Rebelmail, on how to convince your extended team about the value of interactive email. Read More