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So everyone knows by now, the power of social media lies in 'having a conversation' with your customer and community. If used correctly it helps connect you with them on a human to human level vs. business to consumer. It allows your customer to learn about you in real time, and also allows you to learn about them. Read More

Internal communications are just as important, if not more so, as external communications. Why? Because a business owner can never fully exert a consistent and strong message externally if their internal communications are not foundationally sound (not to mention poor internal communications can make for a very difficult and 'soap-opera-esque' daily operation). Read More

What can you do when the service/product is not so well known or you have a different audience (market) to get the message to? Well, you could spend a ton of time (and money) doing research, focus groups, analysis, etc. or you could use a tool that has been used very successfully by online bloggers in recent years: keyword research. Read More

What are your thoughts? What do you think was Nike's purpose? Is this ad 'selling' something or doing something else? I'll give you my thoughts tomorrow, but I'd like to hear your thoughts today......

This gives us a good place to start a discussing about advertising, uses, purposes and goals. Read More

If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

There are three types of business owners in the world, doers, thinkers and whiners. Which type are you? Read More

Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More

Sock it to me, sock it to me, sock it to me....

Respect is something that seems to often be fleeting in today's society. In some environments it has become so absent from everyday life that many no longer expect it. Not only is this sad, it forces us to live in defensive mode constantly. Perhaps it is a result of us dealing with machines so often, we forget that human beings have feelings and Read More

Last week I wrote about the development of FourSquare Day and why it was an opportunity waiting to happen for your business. Today, I'm proud to announce that this little idea that started in the creative mind of Dr. Nate Bonilla-Warford (Optometrist and Social Media Superhero) has become an international epidemic. FourSquare has proclaimed April 16th as the Official FourSquare Day and people aro Read More