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When even marketers that use the likes of Facebook and its user data delete their accounts because of privacy concerns, you know there's a problem. Read More

With the introduction of the Canada Anti Spam Legislation in 2014, PR agencies and marketers need to do a better job of understanding digital communications. Read More

Browsing habits are changing, and marketers (especially email marketers) need to adapt. Are you making these 7 mistakes with your mobile email marketing? Read More

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

If your business has a multicultural customer base, are you keeping up with the changes in the multicultural marketplace? Read More

I wonder how many questions we all ask every day? I imagine it must be quite a lot. From ‘how are you?’ to ‘do you like this song?’, ‘would I want a link from this site?’ to ‘would you like to sign the deal?’. We are inquisitive and would never succeed in anything if we didn’t ask questions. So I w Read More

Crowdsourcing interests me for many reasons, not the least of which is that it’s a great way to get multiple people to promote content (yes, I’m always thinking about that.) Some of my favorite evergreen content pieces have been crowdsourced and I’ve noticed that when I search to see what’s recentl Read More

Today, everybody is looking at online money makers with the strange eyes. They are wondering that how they are managing to get the money from the “Internet”. This type of thinking is specially found in developing countries, but its bit clear in Western countries. Mostly people think that its very e Read More

If you are the chief marketing officer (CMO) of a consumer-oriented business — for example, a food manufacturer or a retail bank with a credit card offering — your long-established efforts to reach customers may have come into question over the past few years. Digital media have changed the adverti Read More