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Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money. These efforts are at odds with what SMBs say they prefer. As a so Read More

President Barack Obama freed billions of dollars to help the nation's small businesses on Monday, hoping to get credit flowing again to Main Street, not just Wall Street. He heaped praise on the little guys of American industry, often overshadowed in the blitz of government bailouts. The centerpiece of Obama's latest plan will allow the gover Read More

This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optimize their business listings across local search. Read More

In addition to being an exceptional tool for personal business networking, LinkedIn is also a great place to market your business. Here are five tips to help your business network grow through LinkedIn: Read More

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to establishing realistic performance targets and metrics. This two-part article discusses how to use benchmarking to assess your organization's performanc Read More

Mark Cuban is giving away money! Well, sort of. Here's a snippet from his blog post: "You must post your business plan here on my blog where I expect other people can and will comment on it. I also expect that other people will steal the idea and use it elsewhere. That is the idea. Call this an open source funding environment. If its a go Read More

Ideas are a dime a dozen. The money is in the execution. Need proof? For Seth Godin's Alternative MBA program, nine attendees came up with 111 business ideas each. But ideas are only valuable when someone makes something happen. What follows are our 999 business ideas, free for the taking. Read More

A lot of us get stuck in inaction —procrastinating, doing a lot of unimportant tasks to avoid the important stuff, worrying about failing or about being perfect, having a hard time starting, getting distracted, and so on. It's time to start forming the Action Habit instead. And it's really not that hard if you focus on it for a little while. Read More

The Small Business Administration (SBA) will get a beefier post in the Obama regime. Under President Bush, the agency saw its funding fall, was plagued by a host of controversies and lost the prestigious Cabinet level status conferred on it by President Clinton. But Barack Obama is signaling greater respect for the agency. Read More

The question, “How do I get more followers on Twitter?” is unspoken because admitting that you want more followers is to acknowledge that you don't have many. Thus, you probably don't need this advice, but you may “have a friend” who will find it useful. Read More