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As I am in the process of publish my first book on tea, I plan for launching a tea party, a late summer break, and a kick-start of a new career path as an author and a guide on how to make the perfect cuppa.

I have created an account on CreateSpace and I have ordered 10 International Standard Bo Read More

While chatbot marketing in Facebook Messenger is a new marketing discipline, we aren’t executing campaigns in the Wild West.
With Facebook Messenger marketing best practices in place, the reward is audience engagement to the tune of 80% engagement rates.
Chatbots done well delight customers and s Read More

When running any kind of retail business, whether it’s online or brick and mortar, you need to have a retail marketing strategy in place to reach out to customers, drive traffic and make more sales. An effective retail marketing strategy is pivotal to a retail business’s success.
If you’re a retai Read More

The freelancer market is maturing and businesses no longer have any misgivings about hiring someone from this workforce. The Q2 2018 Skills Index from Upwork has revealed the skill sets for freelancers are now more diversified and they are highly proficient. Read More

Zoho Mail is celebrating its tenth birthday. During the last decade, the ad-free business email account has evolved from a “bare-bones communication tool”, to a collaboration platform that is rich in features to meet the needs of small businesses. Read More

HP recently unveiled the HP Engage portfolio specifically designed for small businesses in the retail and hospitality spaces working in today’s constantly evolving environment.
The new suite includes advances in security for modular system platforms and a new mobile point of sale (mPOS) system tha Read More

Marketers have to be careful when drafting emails to avoid having them be triggered as spam. Marketing teams send out bulk emails on a consistent basis to leads, opportunities, and customers in an effort to show as many people as possible why their business’ products matter.
Here, we’re going to b Read More

Starting a business is more than quitting your day job and putting together a website for your new project. It involves the law, your money, and your daily energy. When it comes to being your own boss, knowledge is power. The more you know, the more you can both protect and grow your business. Read More

For the modern small business, voice technology is a great way to streamline processes and boost customer service. However, according to recent statistics from Globant, while 45% of senior employees use voice-activated technology personally, only 31% use the technology at work. Further, only 55% ar Read More

Hotels, restaurants, experiences, tours, and attractions, as well as other destinations listed on TripAdvisor, are placing more attention on their digital presence. These businesses are focusing on mobile marketing, online reputation management, and deploying their marketing efforts on the right di Read More