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It is tempting add to your marketing thinking it may grow your brand. This can occur when you seeking a competitive advantage. Or to keep up with competitors and others in the market. However these actions can make your marketing more complex.
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Today you have to make more marketing decisions than in the past. And one of these is where you will have a social networking presence that matters. Here are two considerations to regarding social media effectiveness for your business. Read More

Guarantees can be a way of reducing customer stress. They reduce the anxiety of the unexpected happening. This means your customers do not have to play the mind games of “what if something goes wrong”. However not all products or services need to offer guarantees. Here are some factors to consider. Read More

Simplicity in your marketing can be a big competitive advantage. Here is how one small business is making a change that will grow their business using simplicity that customers will like. Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

In the search of business growth, it is tempting to add features to your products or services. After all, if your competitors have them then you must too. This type of thinking complicates the buying decisions for customers. Focus on one key feature can differentiate your brand & grow your business Read More

Reacting and not taking considered action can hurt your business unnecessarily. When sales are slipping or leads are not coming in it is easy to get a sense of anxiety. But at this time it is essential not to react to the lack of sales. Instead take a step back and look at the situation.

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Could your mindset be holding back your business’s growth? You may not be doing it consciously. It may be because of something you heard or saw in the past that is you still believe. If you are not getting the growth you desire it may be time to take an outsiders look at the basis for the decisions Read More

Just because you set out on one path doesn’t mean you can’t or shouldn’t change direction. Especially when you are not having fun or getting results. Here is a story from an experience I had trying to play a musical instrument that applies to marketing your products or services. Read More

And makes the marketing of your brand more difficult. On any day, you will find many tweets, articles videos on how to grow your business. Often the focus is on the tactics such as 150 ways to grow your business with Twitter. The simple approach is often overlooked because it seems too obvious. How Read More