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Making changes to improve your business's performance is smart. However before you make changes, step back and think of your customers' experience as it can affect the effectiveness of your marketing strategies and tactics. Here is an example when thinking first would have been a good idea. Read More

When you select marketing tactics to attract customers, combinations are important. You want to serve up a marketing recipe that is delicious for your potential customers and gets results. You could experiment if you wish and try to work out the combinations of marketing tactics. Read More

Today they have many choices and can be tough judges. You want to increase customer retention to them to keep buying your products or services. But identifying the best way is not always easy. One way is to see where you can save them time and here are tips.

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This is a common question and can be a challenge to work out. These days you have an abundance of marketing tactics to choose from and it is important to make your choices wisely. After all, who has an endless supply of time and money and not get the results desired. Read More

If you want to grow your business, sometimes you can be stuck for ideas or a strategic direction. One way to get unstuck is to look at other industries for ideas and strategies. Here are a couple of ways looking at other industries that can help grow your business. Read More

Have you ever looked a house or unit to buy that has been styled? If you have, you would have noticed they ooze with simplicity. The stylist knows what feature to highlight that is desired by potential buyers and what the focus should be. This approach can also help you attract new customers. Read More

Are your processes or systems cast in stone? Or do they have the flexibility of gymnast to make sure your business continues to satisfy your customers’ needs. Sometimes your personal preferences can stop you looking at options to retain customers. Being flexible helped one business retain customers Read More

Sometimes it is noticing the little things that can attract customers. When you focus on unmet needs of customers it can lead to new products or services. Here is one example meeting unmet needs to attract customers. Read More

For every task a customer wants to achieve there are steps involved. For example if you want to cook a fish meal one step is to get fish. You can do it yourself or you can let a fisherman do this step for you. By looking at customer steps instead of solutions it can open up opportunities. Read More

Hopefully you have a simple customer retention strategy in place. If not, then you can help ensure your customers keep buying by looking at all the touch points they can have with your business. By the simplicity approach develop process for each of the touch points to grow your business.

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