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Customers make buying decisions every day. Some are difficult because brands all seem the same. Other buying decisions seem to bring them a sigh of relief. Often customers will select brands with attributes that help relieve drivers of stress.
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Have you ever gone to repurchase your favourite product or service only to find it is not available? Often you will hear or read a sign that says sorry. Instead of disappointing your customers here are ways to make sure your business can retain them and not say sorry. Read More

When you are looking to grow your business today embrace simplicity. This means to look at it from your business's perspective. And from your customers’ perspective. This was highlighted last week discussing with a small business owner how to use simplicity to grow his business. Read More

Often you hear using simplicity in the marketing of your business is difficult. It can be if you look at the whole picture and think of all the possible changes you need to make. But if you chunk it down and do it one step at a time it is suddenly less daunting.
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With the hectic world of today, don’t you like it when a business anticipates your needs? It is as if they at your side make life simple for you. If you like businesses that make your life easier, there is a good chance your customers do too. Read More

To attract new customers why take the complex path? It doesn’t help your business to grow. If you are presenting a proposal to potential customers, do you follow what other businesses do? Or do you simplify the process for customers. Here is one business's approach that gets new customers. Read More

You want customers to buy more from your business to get business growth. Looking at what competitors offer can seem the easy way to grow your business. If they add a product or service to their offering, you may think you should too. The reality is this approach adds complexity.

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There are many ways to improve customer retention. And it easy to do what others suggest as the best approach.This can lead you to use the wrong process that may not achieve results. The reason why is it depends on what works best for your business and customers.

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It has nothing about offering cheap prices. It is about strategy. Does your pricing compliment other parts of your marketing strategy? Or is there a disconnect? It is important they are in harmony to grow your business and help customers during the buying process. Read More

Customers give hints everyday that use can use to grow your business. The key is to think strategically and here is one business that did that lead to additional sales from customers without a major cost to the business. Read More