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We love simplicity as a customer. Yet we don’t always embrace it when marketing products or services. Next year is unlikely to be any less hectic than this year. And unless you like the pressure of complexity, it might be an idea to see how you can simplify your marketing.

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It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

Without one you complicate your marketing. And make it more difficult for customers to buy your products or services. A focused marketing strategy is like the glue to make all the pieces fit and work well together. A few simple advantages of having a marketing strategy are: Read More

To get new customers in a competitive market you need a different marketing strategy to be effective. Sometimes doing the opposite to competitors can make the difference you need to get more customers. Read More

Is the content on your website displayed generically? And look like a messy bookstore. Or does it have a purpose? Looking to where you can simplify your content and link it to what you offer in a relevant way can help grow your business. Read More

To be effective in getting more customers you can’t leave it to chance. As this makes your marketing more difficult to get results. Here is a story about a giraffe that provides simple lesson when you want more customers. Read More

It can be difficult to come up with creative marketing ideas to get customers buying more from your business. And sometimes the simplest solutions are overlooked. One local company found by adding a simple service increased sales and solved a customer problem. Read More

Much focus is on leads, conversation etc to get new customers. But what happens after they buy. How much time do you spend on customer retention? Speaking to one small business owner this week he didn’t know. Here are a couple of tips to help. Read More

New customers are looking for real differences when making buying decisions. Otherwise they look at price. See if your products or services have a real reason for being. Read More

The simple answer is no. Just like many things in life there are too many interpretations as to what is the perfect recipe for anything, even scrambled eggs. Instead of searching for a perfect marketing success recipe to copy consider alternatives. Read More