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Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who've experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. Read More

It is important for every woman entrepreneur out there to understand the key role existing customers play in the in business growth building. For one, convincing existing customers to buy again costs less compared when you try to convince a new customer to buy. Read More

Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who’ve experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. Read More

You don’t have to shell out hundreds of dollars on marketing and advertising to get your message across. Social media offers a huge opportunity for webpreneurs like you to reach your target audience directly and in a much faster and better way. Read More

As a business owner you can’t avoid criticisms and negative feedbacks. It’s all part of the game. But it’s one thing to listen to constructive criticisms; it’s another to let yourself be sucked into that black hole of negativity.

The business world is unpredictable and tough, you need to focus Read More

Branding is not just about well-designed logos, slick packaging and compelling taglines; effective branding is also about consistently telling your target audience who you are and what you do. The goal is to deliver the same message over and over again so that it creates a strong “recall” factor in Read More

If you hire a business coach, wouldn’t it defeat the purpose of starting your own business to be your own boss? The answer is no. Business coaches don’t tell you what to do; they work alongside you to discover areas that should be addressed, giving you expert advice and helpful tips to get your bus Read More

Launching a business is never easy. Most startup women tend to get overwhelmed and distracted just after the launch of a new business.

Today, MACsWomen gives every startup woman entrepreneur tips on how to stay on track and continue following their dreams. Read More

As women entrepreneurs, we always have that urge to do everything ourselves and accomplish everything in a day. But instead of getting us closer to success, this kind of mentality will only limit our productivity and creativity.

If you want to be a successful business leader, executive or woman Read More

The most important thing about selling a product or service is making sure that what your offering can be of real value to whomever is buying it. If you’re feeling frustrated because your marketing efforts are not giving you the desired results and you’re having difficulty making new sales, then it Read More