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As a newspaper journalist, entrepreneur and marketing consultant, I've been telling stories for a long time.I've learned the best stories are engaging and interesting and draw you in.

They work hard, build solid products but an inability to tell a good story undermines their efforts.To me, good Read More

Having a good elevator pitch is an effective way to drive and promote your business. Here's how to create a good elevator pitch. Read More

Is there a a danger in becoming a digital marketing specialist? Should becoming so focused a good thing? Read More

Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More

Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have? Read More

Many fast-growing companies don't a marketing strategy. Here's a seven-step process to developing a marketing roadmap. Read More

Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing? Read More

Marketing is a follow-the-leader game.
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More

We encourage entrepreneurs because it is important to support new businesses. But, at the same time, we coddle entrepreneurs with ideas or products with dim prospects - rather than being honest. Read More

Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing. Read More