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Buyer personas are must-have tools for brands who want to focus on the people who matter - customers, partners, media, etc. Read More

For startups to be successful with marketing, they need to begin with answering three key questions: why marketing, what do they want to achieve, and who's going to do it. Read More

For many startups, marketing can be daunting given the number of options. The reality, however, is marketing is a critical ingredient in the growth of a business. Here's a seven-step "framework" for startups to get going with marketing. Read More

For anyone doing marketing, the only thing that really matters is the customer.

And I’m not talking about customers as the people buy products or services. I’m talking about marketing focused on a customer’s needs, interests, problems, pains and aspirations. It is marketing that resonates with c Read More

For many startups, particularly early-stage startups, using a PR agencies to do media outreach is a waste of time and energy. Read More

If you're thinking about jumping into the world of consulting, here are five questions you need to ask. Read More

Here's a list of tools that I use on a regular basis to drive marketing, sales and administration of my consulting business. Read More

As technology becomes a bigger part of the marketing mix, here's a look at the technology that matters to marketers. Read More

If you have only five minutes for a presentation, here are some tips to make the most of your time on stage. Read More

If your startup doesn't want to hire a full-time marketer, here's some advice on getting help from a contractor, freelancer or consultant. Read More