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Setting up a Twitter account or a Facebook page is not a difficult task. However, fostering authentic conversation with a community through those networks without the right social media content marketing strategy – is not. Read More

As a business owner, you know how expensive legal fees can be, so the sooner you can settle disputes, the less costly it is. Here are 3 situations where you may want to consider using mediation before proceeding to litigation. Read More

Can you get Millennial employees to work in customer service roles? If you’ve swallowed the conventional wisdom about this generation — that they’re entitled, spoiled and hard to work with — you may think there’s no way you could convince them to take a “lowly” entry-level customer service role. Bu Read More

Thousands of small businesses rely on the WordPress platform for their site design and content organization. But beyond the standard layouts and themes, WordPress plugins give your site added customization. Read More

National Small Business Week is being held from May 4-8 this year. For one week every year since 1963, the President of the United States has declared a national recognition for small businesses and their importance to the economy. Read More

Hillary Clinton was a lawyer during Watergate, a high-profile first lady and a senator and secretary of state, so it’s understandable that she’s not very savvy with social media. She never drives. She has people for that. And she undoubtedly has people for her social media, too. Read More

With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. Read More

There’s a lot to think about when growing your company. From hiring to new clients to insurance, it’s easy to get overwhelmed. But that’s why it’s important not to let seemingly little things fall through the cracks. Read More

Looking for new ways to eliminate customers’ stress while they wait for customer service? Try reducing the wait — or at least giving the impression you’re reducing it, a new study of customer psychology suggests. Read More

Many company owners come to me for advice on ways to grow their businesses massively. I start off by telling most that if you have big growth objectives, you better have big marketing vision. In order to achieve incredible growth, you must change the context of how the market sees what you offer, a Read More