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These days, marketing has seen a big shift from email to social media, because of the big opportunities there. To some, the idea of email marketing may be past its prime. But nothing could be further from the truth, as you can see from this huge list of thriving email marketing services. Read More

Whether you’re just starting a new small business or you’re already a successful small business owner, it’s very possible that you’re about to make (or you’ve already made) biggest branding mistake. Read More

Providing a great value is something customers usually appreciate. And in some instances, customers don’t mind paying a bit more for a better overall experience either. Read More

Pet owners often have to patronize a lot of different businesses in order to keep their animals healthy and happy. But Wag N’ Wash Pet Food & Bakery is trying to make things a bit easier for pets and their owners. Read More

If your website was built using WordPress, one of the best things you can do for your small business is to learn how to install a WordPress plugin. Read More

What type of customer service benchmarks should your eCommerce business be hitting? The E-Tailing Group’s 17th Annual Mystery Shopping Study has some insights. Read More

The goal of U.S. copyright law is to give you legal protection of your original creative work so you control who can profit from it and when. Creative Commons is a nonprofit organization created to provide creators of original works an easier way to give others permission to use their original crea Read More

Think about a scenario where you’ve come up with content that you know adds tremendous value to the lives of your target audience. You’ve spent time, money and effort on groundbreaking research for your industry and created an evergreen resource. But, there is a problem – it doesn’t seem to be deli Read More

The Apple Spring Forward Event took place on Monday, March 9. Among other announcements, Apple revealed its newest MacBook and shared a demo of the much anticipated Apple Watch. Read More

Small business owners already use Twitter as a platform for promoting their businesses and brands. But another lesser known Twitter tool may be even more effective at getting followers to really engage. Read More