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LinkedIn has been around since 2003, which for a social network is a long time. However, when it first launched it never really seemed to have a point. Great for recruiters and those looking to change jobs but as a sticky network that would engage users, it just didn't seem to have a plan.

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With the emergence of the social media age the ongoing prominence of marketing emails has been called into question. However, our recent e-Dialog Global E-mail Attitudes Survey research revealed that far from being usurped by social networking in the online marketing landscape, email now provides t Read More

With the continued evolution and expansion of the green movement, many companies are facing increased pressure from their business partners, vendors and their supply chain to provide meaningful data about the environmental impact of their products and services. While some businesses have reacted to Read More

I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But....
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A best preactice article teaching us how to make the best of LinkeIn groups.

LinkedIn Groups offers members the opportunity to set up forums for associations, industries, alumni or any centre of interest. Recent estimates suggest around 60 million current members. Read More

Today, many companies are limited in what can be allocated to marketing budgets; therefore, salespeople must generate sales leads. This article considers the affect the social network website, LinkedIn is having on sales lead generation, outlining how salespeople are using it to add new opportunities to prospect lists and to plan approaching prospects, to avoid the dreaded cold call and potential rejection. Read More

How many phones do you carry around with you? After many years, I have now managed to get it down to one. Admittedly I am very fortunate to have the superb Nexus One (www.youtube.com/user/GoogleNexusOne) which does everything, and in fact lots more than, I could ask of a mobile device. But the critical application for me is not that it makes and receives calls, oh no, it’s that it has full Read More

Are we underestimating the intelligence of the B2B community to be able to decipher whether a proposition is for them or for a consumer? Read More

Perhaps the real reason why B2B brands so rarely use Valentine’s day as a cue for a marketing message is that they don’t think they can carry it off; because they don’t believe in it. In other words... Read More

Tarzan swings in to champion B2B

I couldn't resist a dig. Lord Heseltine (nicknamed Tarzan) spoke brilliantly and masterfully at the Gyro HSR 'Brand versus Demand' event on Tuesday 23rd, but for me there was a certain irony to his appearance... Read More