AIDA (Attention, Interest, Desire and Action) attempts to describe the various stages a customer goes through before making a purchase. Whilst it has long been agreed that applying broad categories to every customer is too simple, I think it is still useful from a marketer’s perspective.
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Marketingnerd submitted the following stories to BizSugar
Use AIDA to help tick the marketing boxes


From http://www.marketingnerd.co.uk 4120 days ago
5 reasons you will abandon your blog


From http://www.heartinternet.co.uk 4120 days ago
Blogging is a real commitment, particularly when you have more than one site to write for. Many new blogs get abandoned within the first month or two, but even if you’ve been blogging for years the same problems of finding inspiration and defining purpose can keep cropping up.
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How to run a customer survey and get data you can use


From http://www.marketingnerd.co.uk 4138 days ago
I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.
A well designed survey will help you to clearly define who your customers are, what the Read More
A well designed survey will help you to clearly define who your customers are, what the Read More
7 questions to ask a web designer pitching for your business


From http://www.marketingnerd.co.uk 4145 days ago
Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job.
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Can you answer these questions about your marketing? Part 2


From http://www.marketingnerd.co.uk 4151 days ago
Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing?
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As an advertiser, why I dislike cash back websites


From http://www.marketingnerd.co.uk 4159 days ago
Over the weekend I saw a Quidco TV advert that nicely summed up why, as an advertiser I don’t like using cash back websites. After 20 or so seconds seeing a family get money back on all their online purchases, we see the Quidco logo and URL, and then, just before the advert ends, the voice over qui
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Can you answer these questions about your marketing?


From http://www.marketingnerd.co.uk 4163 days ago
Made Hot by: HeatherStone on September 15, 2011 4:27 am
In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.
Going from good to great requires imagination and flare, however, to get to grea Read More
Going from good to great requires imagination and flare, however, to get to grea Read More
Lessons learned from running my first webinar


From http://www.marketingnerd.co.uk 4165 days ago
Webinars are a great way to engage with your customers on a more personal level, and to cover topics in detail. This year we ran our first webinar at work, and for all involved it was our first time running them. The webinars have gone fairly smoothly and we have had good turn outs for both so far
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30 online marketing quick wins you can do right now


From http://www.marketingnerd.co.uk 4170 days ago
No matter how big or small your marketing budget is or how many different channels you use, prospective customers are judging you and making decisions based on the information you present to them (or don’t). Here are a collection of quick wins you can apply to your digital marketing today.
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The essential tools to manage & monitor your social media


From http://www.marketingnerd.co.uk 4172 days ago
Much like the universe, the number of social media based tools for businesses are seemingly endless. The truth is, you don’t need many to be able to effectively manage your social media. Here are the essential tools to manage and monitor your business social media campaigns.
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