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Two of my most recent posts have talked about branding and brand building for small business owners, particularly for custom made business owners. One of the branding tactics I’ve outlined in my last post was “the person behind the brand” that is naming your brand/venture after you (the business o Read More

My last post gave you an insight in to 10 tactics to create brand names that rock. Come to think of it there is no limit to the innovation and creativity that goes in to coining a great brand name. In the end it’s all about finding what works for “you”. That’s right…you…the business owner; your Read More

One of the first few things you need to do when you are setting up a business is think of a name. But isn’t that what parents do when a baby is born? Yes…a business or a product is the owner’s baby that needs a name to help stand out in a market crowded with competitors; more so with custom mad Read More

If setting up a social enterprise has been on your mind for sometime then one of the first few steps to be taken in that direction involves establishing strategic partnerships. Looking for strategic partners is not very difficult. Here are 7 places you can look… Read More

Taking off from my last post…here are 5 more ideas you can use to build your very own custom made business…
• Wedding Planners
Weddings all over the world are getting bigger and better and mind boggling in terms of variety and scale. The types of weddings that people want vary from destination w Read More

If you are an aspiring/existing entrepreneur who is looking for branding solutions and opportunities, look no further. Begin with yourself, your skills and these 5 ideas to build a brand with “you” at the core Read More

The first thing about business is simplifying things…your product/service/business model/production methods, pricing and promotion…all become very simple when you have a standalone product. Read More

Making the first move in life, be it in a relationship or business is a choice fraught with its share of perks and pitfalls. The first mover advantage in marketing terminology is all about being the ‘first” one to provide a product/service and that in itself turns out be your biggest strength. It Read More

While I have had a great time writing about branding and small business ideas one of my earlier posts on social enterprise drew requests from people asking me if I could write some more on the topic of “social enterprise”. So as promised… Here’s some more on social enterprise and its nitty-gritty’ Read More

5 Free Business Lessons you get from your hair stylist. Learning is an ongoing process…really! You will be surprised by how much you can learn and where. My recent visit to the salon made me realize that my hair stylist was giving business lessons (without realizing it herself) and that too for Read More