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One of the consequences of Obama care is that health care company profitability is soaring, causing corporate CEOs of health care companies to pocket millions of dollars in annual salaries and bonuses. Read More

One of the question marketers tend to ask themselves “Does Conferences or events generate leads?” Read More

Good marketing can impress and can spark attention but it is not the fuel that will keep a prospect’s interests burning. “Words are wind.” as it goes in the fantasy world of Game of Thrones. It goes the exact same way in lead generation campaigns. Read More

Again, specialization has its perks. But for older organizations, they might be long past the time they can sustain purely on a single type of sales lead and sales rep. Don’t be ashamed when your own corporate quest board is filling up with far more different sales leads. Read More

It would be a mistake to think that Tesco’s failure means that a data-driven approach is a disastrous idea or simply an excuse to spend extra on marketing to spy on customers. What needs to be done is more responsible data analysis that has both marketers and everyone else on board. Read More

Having the prize for being the only one is only as good as how well you can improve yourself without the entry of real competition. But when that happens, your lead generation strategies shouldn’t just be about expecting losses but knowing the gains you can make from learning about new challenges. Read More

Lack of information has become the difference between a successful marketing campaign and a costly one. But at the same time, this race has been a cause for alarm among customers who value their privacy. Perhaps the real success in the information age lies in the balancing act of acquiring informat Read More

Changing the name of your business isn’t the only thing that belies a bigger change that a new market demands. Other drastic measures could include rebranding, creating new products, an entirely different channel for your lead generation campaign. Read More

Being the first play still has the perks of knowing more about the field. But like any perk, it’s not good by itself unless you invest in it more. Don’t just keep playing until you realize five more players have jumped in to challenge you. Start playing better now! Read More

Sales lead generation campaigns are now the ones in charge of acquiring the B.A.N.T. attributes. Why? Because B.A.N.T. is but the helicopter survey. Read More