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Today’s consumers spend about 60% of all digital media time on mobile devices with small screens. Does your business have a mobile strategy to reach them or are you missing out on all that potential business? Read More

The responsibilities of a marketing professional are just plain crazy. No matter how big or small your organization, if you're even moderately successful, you're balancing different projects in different stages of completion, picky (occasionally impossible) clients, and looming deadlines. Read More

While few products have less sex appeal than toilet paper, Charmin really manages to own it. Rather than sidestep the issue, they use funny tweets and cartoon images to make shameless skidmark and bear butt jokes, and even Homeland Security gets a tongue-in-cheek jab when an agent checks Daddy bear Read More

Customer relationship management is key for small businesses to thrive. Every small business owner should look into online CRM as an affordable and easy-to-use option that will help you grow your business and develop stronger ties with your customers. Read More

If you are doing business online, there’s a good chance you have all the information you need to automatically enroll your customer into a loyalty program. If you have no commerce side to your online presence, then you need to figure out a way to capture the information you need and start presentin Read More

We’ve all been a little obsessed by marketing concepts. B2B? B2C? What does that even mean? What business has ever made a decision to buy? What conversation have you ever had with a business? Social media has served to remind us of one inescapable fact we’ve been forgetting all these years: all bus Read More

Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly. - See more at: http://socialmedia.biz/2015/01/12/how-to-track-cus Read More

Sometimes we get comfortable using certain software and miss new feature launches. If you don’t have time to keep up with feature rollouts or you just aren’t sure of every possibility offered by Insightly, this post is for you. Check out these six Insightly features you can use to your advantage in Read More

Plenty has been written about the value of email, so I won’t belabor the point. I only revisited it here for those of you who may have developed a bias against it in recent years. And with that said, let me suggest that building your email list should be one of the items at the top of your New Year Read More

They say that hindsight is always 20/20, and football is no exception. It’s always easy to call out the ref or talk about how you would have made a better play. Like football, business offers many opportunities for us to say, “I could have done that, but I would have done it this way….” Read More