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Content creation can feel like a treadmill you can’t get off, especially for a small business managing its own content. Looking for shortcuts isn’t the best place to start when you want to end up with an excellent product, but there’s no shame in streamlining your process to save time and money whi Read More

Your bottom line lives in your sales pipeline. Do you know where it’s breaking down? The sales process starts at first contact, when a customer browses your website. That first contact may initiate from a web search, a social media connection, or a marketing strategy. From that moment, you need to Read More

Have you ever been tasked with writing a brief bio about yourself? It's usually harder than it sounds, even just for a social media profile. The same is true for your About Us page. It's one of the first pages a potential customer will check out on your site. It must clearly explain who you are whi Read More

Not all testimonials are created equal, so before you start you’ll want to think about what it is you hope to do with the testimonials.

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With the average Internet user seeing more than 1,700 ads every month, but viewing only half of them, getting a user’s attention is difficult. Sure, you can tell your story – you can shout it from the rooftops, even, but if no one’s there to listen, or if it gets lost in the sea of all the other pe Read More

Video is one of today’s most important marketing tools. It’s estimated American adults spend more than five hours per day watching video online. SMBs shouldn’t be afraid to jump into video. Your options range from low cost, DIY videos to polished, professional marketing video. Read More

Looking for a way to boost your digital marketing efforts? Take a good look at your website, as it’s one of the easiest things to tweak to instantly improve your marketing efforts. Here’s how an update to your website can inject new energy into your marketing. Read More

At the end of the year an influx of donor information can mean overwhelming amounts of correspondence and customer data, and it’s easy for some of it to slip through the cracks. How can you keep track of important donor info? Read More

Video is quickly becoming established as the go-to option for marketing professionals. The rapid growth of high-speed internet connections has seen online video consumption explode. By 2017, 74% of all internet traffic is expected to be video. Read More

We’re knee-deep in election season, and no matter where you fall on the political spectrum, there are some valuable business lessons it can teach us. The fact is everyone is different, and you’re going to run into issues with partners, investors, and even coworkers that don’t necessarily share all Read More