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I started rock climbing to get away. However, I learned that rock climbing and marketing are similar in many ways - build, execute, measure, revisit, and add. So how exactly does rock climbing compare to marketing? Read More

Managing business relationships of any kind takes work. This is even more true when it comes to your internal customer base, which requires deliberate planning and an approach that is organized and efficient. Read More

What is customer experience? Check out this blog for 3 great tips on how to create an awesome customer experience and increase retention rates. Read More

Making an investment in improved customer relationships is essential to the health and growth of your business. With thorough research and comprehensive employee engagement throughout the CRM selection process, you’ll be well-equipped to find the right solution—at the right price—for you. Read More

Common wisdom says lead conversion is a numbers game. The more leads you touch, the more likely you are to convert them. However, nothing replaces excellent service for building success, and excellent customer service is not about the numbers—it’s about the people.

In real estate, great service Read More

Entering the world of WordPress for the first time, you may feel like Dorothy walking through the farmhouse door into the colorful world of Oz. Full of exciting options and eye-candy, the experience can become more than a little overwhelming. But with a little understanding of how it works, you can Read More

Many companies are using predictive analytics to anticipate their customers' behaviors and needs. Here we take a look at these 5 analytics-driven companies to see how their customers use and benefit from their predictions. Read More

The digital marketplace never sleeps, and neither should your customer relationship management (CRM) solution. While some CRMs don’t offer the greatest mobile functionality, others place a premium on it. Decide on the features and level of access that work best for you to find the right small busin Read More

With so many options for project management, comparing the best can be tough. Take a look at the features you care most about—customizability, features, and cost—to determine the best fit for your needs and wallet. Read More

Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and smal Read More