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When you’re running a small business, it can be all too easy to focus almost exclusively on end results. After all, isn’t the bottom line what matters? The profits earned, the customers earned, the goals accomplished? To a certain extent, yes, but it’s also crucial to pay attention to the raw sourc Read More

For those of us who use Customer Relationship Management (CRM) applications on a regular basis, they add immeasurable value to our productivity. We talk to so many people over the phone, email, text, Twitter and Facebook that it’s impossible to remember who said what and when they said it, but CRM Read More

While WordPress is a great blog and website platform, between plugin compatibility issues, theme updates and more, there just might be six million things that could go wrong. But for now, let’s just focus on six main WordPress issues. Read More

In an era of service-driven business, you need an edge. With some key strategic thinking and an emphasis on effective and thorough relationship management using a CRM, small businesses can gain a deeper understanding of their target market, a more effective (and demonstrable) ROI, and a stronger bo Read More

Just because the business world has entered the digital age does not mean you can forgo all the offline office protocols and marketing collateral. A business card is a tangible reminder of you and your company. It sparks memories of a real-world encounter. It speaks for you when you aren't there. I Read More

While you might've told yourself using social media is just too hard, that you don't have time to do it, or some other seemingly reasonable excuse, I'm here to tell you that you can use it, easily and effectively. You just need a few tips and tricks to make it manageable. Read More

Small businesses have plenty on their plates and staying on top of it all can be a huge challenge. Are you staying in touch with what your company needs or are you out of the loop? Read More

If you’ve ever been to a print shop or copy center, you may have heard terms such as bleed, CMYK, copy, crop marks, margins, print run, proof, resolution, or widow. Maybe you simply nodded your head in agreement as these odd terms snuck their way into what you thought was a simple conversation with Read More

Have you found yourself wondering why your customer relationship management (CRM) tracking methods don’t really provide you the answers you need about your clients? Are you unable to access the data whenever and wherever you need it? With the right settings and customizations, you’ll get more usefu Read More

Over the years, the image of the average entrepreneur has transformed drastically. The Global Entrepreneurship Monitor reported that the rate of female entrepreneurs starting new businesses has now surpassed that of men. Read More