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The right customer relationship management (CRM) solution for your needs will include enough room for all your contacts, access for users, and emails for your lists. Your CRM needs to help you keep your customers happy and your business profitable. Each of the many possibilities on the market today Read More

If you’ve ever changed jobs, chances are you have a stack of old business cards sitting around somewhere. Those of us with the packrat gene hesitate to throw them out. After all, we spend our hard-earned money to have new business cards produced. And let’s be honest, there is something special abou Read More

Your business is growing—FAST. Maybe a little too fast. Your pipeline is full. Your customer base is growing. You’re selling like crazy! That’s all well and good, but your old methods for keeping track of all that activity (spreadsheets, email flags and, admit it: post-its) just aren’t cutting it a Read More

Money is one of the main ingredients in the recipe for success (or failure) of a small business. A necessary step in creating a budget you can stick to is finding the best ways to save money. You'll be surprised to learn how simple some of these tips are to implement. Keep your small business profi Read More

When people talk about consistency in marketing, they tend to focus mostly on marketing materials. Are the visuals and messages cohesive? Do the look and feel read consistently across all materials, print or otherwise? Clearly, customers need to have a reliable experience of who you are in order re Read More

Can you believe we’re halfway through 2013? While it’s the middle of summer – and before the holiday season begins – it’s a great time to re-evaluate your marketing efforts and see what’s working for your business and what is not. There are several marketing trends that have made their way through Read More

If you think giving away the farm won’t help you get more customers, think again. More and more businesses are offering free products or services while still increasing their bottom line. Read More

It speaks to a company’s staying power when they can make a big splash, then follow through and keep the momentum going. Disruptive companies shake up their markets with innovation. Sometimes new products and ideas birth an entire batch of related breakthroughs. Other times, no one knows how to fit Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing? W Read More