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Marketing efforts, especially content marketing, can be hard to quantify because you don’t really know how much the social media posts, articles, or blog posts are really doing to motivate people to purchase. Does that mean you should skip them all together? Certainly not – though it’s not as cut a Read More

It’s a fact: not all leads are created equal. You might be tracking them all in your customer relationship management (CRM) software, but you absolutely should be treating them differently. Read More

Sales is an intense job, and even if you’ve got a team comprised of the best of the best, using the same old sales techniques can quickly get stale.

Coming up with new ways to increase sales isn’t always easy.

Sometimes it takes getting more creative and thinking outside the box to generate n Read More

Hiring a consultant is different than hiring an employee, so implement these tips to ensure you find the professional who will get the job done right.
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Market share of radio, billboards, print advertisements and TV has been shrinking for years, and will continue to slip in an increasingly digital world. Read More

Clicks to your website equal customer engagement. If you’ve got a decent social media following, are publishing content regularly, and are continually increasing your email subscribers, but aren’t seeing a high click-through rate, it’s time to ask yourself a few key questions. Read More

With more internet searches taking place on mobile devices than on computers these days, it pays to have your business prepared for the mobile era. In 2016 the majority of social media and business users are employing their mobile devices and mobile business success relies on optimizing the mobile Read More

There’s a lot of focus on having tons of followers on social media, as well as consistent activity but how many of us really spend time leveraging our networks specifically to grow our businesses? I mean, come on: if you’ve got 10,000 social media followers (or even if you have fewer), surely they Read More

Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Many new services are available, so let us help you focus on the most important trends right now.

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Facebook’s numerous changes to its algorithm have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Read More