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Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently?

Indeed, 84 percent of the time 18-44 year-olds spend using their smartphones is on social networks, and huge percentages of traffic are now sent to websites around Read More

What Happens When Mobile And Social Converge? [INFOGRAPHIC] Read More

Removing spam traps can be a very hard and time consuming job so make sure that you use best practices of list building in the first place. Also maintain list hygiene by running special reconfirming campaigns from time to time. Read More

Thing of the Facebook newsfeed as a dynamic billboard, and to get coverage on it – you must pay. It’s only logical. But pay how? And for what? Read More

People generally use honeypot and spamtrap as synonyms but they are different from each other in many ways. Spam traps are divided into two category types: reprocessed email addresses, and email addresses that never persisted (honeypots). Let’s take a look at some of the resemblances and variations Read More

Everyday in your social life, business or personal life communication is the most important factor. Whether you are promoting a brand or business or talking to your client, it is important to use clear and effective way of communication to make a connection with the target. When you are talking to Read More

Integrating social sharing capabilities and asking your subscriber to link with your brand on social media sites through your email campaigns are important because it:

Enhance your email reach – your information will be viewed by a larger audience, with people sharing your email across social ne Read More

Sometimes it can be complicated for even legitimate mailers to get pass through spam filters. Even the best practices, with permissions, multiple opt-in and a notarized papers approved by the end user is not exempt from having emails hit spam filters and go straight away to spam folder or get quar Read More

Let’s say you have never done SEO or any kind of online marketing before. You are certainly aware of SEO and friends or colleagues have highlighted how easy it is – it’s all about keywords and adding them in your copy as much as possible. It couldn’t be any easier. Read More

Social media has changed the business of journalism.
Now, thanks to smartphones with built-in, high-resolution cameras and platforms such as Twitter and Facebook, anybody can be the source of news. Each and every one of has the ability to be the first person on the scene and document the events. Read More