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So often I “tweet” about the importance of commenting on blogs as a business strategy that I thought I would share a short blog about “how to” for the small business owner. If you do not have your own blog yet( ok, even if you do) this is a SMART strategy! Read More

Realizing ROI for social media company initiatives is challenging because there the medium itself isn’t purely financial, yet ROI is a financial metric. There isn’t one social media ROI calculator that works for every company, but this presentation will help you wrap your head around the big pictur Read More

Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

The other day I wrote about Cooks Source and the nasty spot they landed in as a result of their proclivity to swipe content from the Internet and use it at will. Thanks to social media, the blogosphere and a healthy dash of traditional media, the story has spread like wildfire. No matter how you sl Read More

B2B social media is like sex in high school: Everyone claims they are doing it, but very few are.

B2B marketers are embracing social tools as a way to connect with customers and grow their businesses. Most attendees have some kind of social presence or say they imminently plan to. Most have atte Read More

From 2005 to 2010, online video grew at a phenomenal rate of 910%, versus 114% for the Internet and 0% for TV. Producing branded online video content at affordable prices just makes sense. Read More

I think in this day and age EVERYONE should be a brand. Relying on a company to define you is never going to make you stand out among the millions of people qualified to work in our world. Too often people find someone they admire (and if you read Gary’s book, he is very inspirational) and try and Read More

Social media can help small businesses and marketing consultants grow their businesses. Here are some best practices and resources for development and execution of social media initiatives. Read More

Want to do webinars or tutorials and training sessions and record while you go? These free tools make building your content library even easier. Read More

This list are the top 20 reasons I find that is true. Think critically about this list, even if you are making money, because if one is an issue for you, it could be what’s holding you back from the next level of success. Read More