Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.”
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Mona19 submitted the following stories to BizSugar
Keeping Score - Measuring the Effectiveness of Content
Posted by mona19 under MarketingFrom http://blog.junta42.com 5494 days ago
Made Hot by: on April 13, 2009 3:09 pm
How To Plan A Simple Lead Nurturing Program | Nurture
Posted by mona19 under MarketingFrom http://blog.nurturehq.com 5495 days ago
Made Hot by: on April 11, 2009 4:07 pm
A common question for those who are out looking to set up their own lead nurturing program for the first time is “how do I plan a campaign?”. Having a lead nurturing software application or the technology in place is just the first step. To get a nurturing program from planning stages to execution can be challenging the first time around and there
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What Happens To Your Conference Event Or Trade Show Leads When The Lights Go Out?
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5496 days ago
I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well known technology company. The leads come through from events and tradeshows the company regularly participates in and the team was notified that a bunch of leads from a more recent trade show have been added to their CRM and these wou
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Your customers really need your help. Now is the time to deliver content and solutions that provide that help.
Smart, sales focused companies have long known the importance of uncovering the thorniest problems that their customers face. Why? So that they can deliver meaningful solutions to those problems. In fact, the most sophisticated sal
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Data Management Across Large Companies In UK In A Sorry State?
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5501 days ago
Data Strategy Magazine published reports of a study carried out in the UK by Kalido where they researched companies with a turnover higher than $500 million and found less than half of the respondents satisfied with their database quality. In the report Data Strategy Magazine published:
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Who are your best prospects?
Posted by mona19 under MarketingFrom http://www.sales-lead-insights.com 5501 days ago
Made Hot by: on April 2, 2009 9:04 pm
Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies.
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Should I Publish My Best Content In My Own Blog, Or Guest Blog It?
Posted by mona19 under Online MarketingFrom http://www.dailyblogtips.com 5502 days ago
This is a common question among bloggers, and not only among new ones. Both options have advantages and disadvantages, hence why it can create a dilemma. If you publish it in your own blog, you will retain all the traffic and backlinks, but there is a risk that the post won't gain enough exposure, especially if your blog is relatively small.
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How Often Do You Touch Base With Your Marketing Leads?
Posted by mona19 under MarketingFrom http://blog.nurturehq.com 5502 days ago
When you sit down to discuss the marketing goals for the year, you usually have some plan laid out where for example a campaign will be designed consisting of 9 email based reach outs spread out 3 weeks apart across a database of 10,000 prospects. However, unless its a pre defined campaign programmed in your marketing automation or lead nurturing
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7 Things I Learned Online that I Use at Work
Posted by mona19 under MarketingFrom http://www.conversationagent.com 5503 days ago
Made Hot by: on April 1, 2009 2:15 am
Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used.
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B2B Marketing Data Forecast - Blog, Twitter & Linkedin Info A Standard Data Field
Posted by mona19 under MarketingFrom http://blog.readycontacts.com 5508 days ago
An inside sales rep with the task of cold calling the CEO or high ranking executive of a fairly large organization over the phone would have a daunting experience even connecting. Getting past the gatekeepers and assistants is just part of the battle. Even if one is lucky enough to connect, its not always easy to strike up a rapport as executives
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