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Look around you. Ask other business owners. They will sheepishly admit that business is good. Some, under the promise of anonymity, will confess that it's great. For the vast majority of businesses, especially B-to-B and the service sectors — things are fine. Read More

Content Marketing is all about valuable, relevant and consistent content delivered to a target customer group - the goal of which is to create or maintain behavior. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Read More

Ken Lyons from metarocketseo.com recently raised a valid point with a comment on our post SEO and Internal linking about how we arrived at the number of words required to effectively rank a web page using SEO. Read More

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking." The article goes on to say that marketers are going back to the basics with an emphasis on addressing four areas: customer satisfactio Read More

Although VoIP can benefit just about anyone, its rewards are particularly great for mobile phone users. That's partly because using VoIP to call overseas can help them avoid cellular carriers' exorbitant international rates. Read More

I'm a huge proponent of professional listening as part of a business communication strategy. Lots of people will sell you ways to speak. They'll give you lots of ways to get your message all over the place. Me? I'm passionate about listening as much as I am speaking. You know: two ears, one mouth, that stuff. Read More

In a dynamic move sure to rattle devotees of plain old home phones, Verizon Wireless will introduce the new Verizon Hub on Feb. 1. Only Verizon Wireless can launch a new touch screen home phone system designed to replace old-style home phones with a souped-up home communications system Read More

What first started out as a consumer phenomenon has turned into a growing corporate trend: Blogs now provide opportunities for organizations to interact and share their stories and thoughts online. As of 2007, there were a reported 100 million blogs; and as of July 2008, some 15 percent of Fortune 500 companies maintained one. Accordingly, many Read More

According to Boy Genius Report, it appears that a new product called the Verizon Hub deskphone is launching and is even in Verizon stores with a "do not open until further instructions order". I looked at the Verizon Hub pictures and it looked identical to the Verizon One. One of my sources told me that the Verizon Hub is the same thing as the V Read More

“Cheap Lists DON'T deliver Rich Results, they deliver Cheap Results”. If you have read the Sandra Boynton book (see image above) to your child, then you know what I am relating this to. If not (which most likely means you are yet to step into parenthood), then you will. Read More