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"If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and broadcaster," says Junta 42 publisher Joe Pulizzi. It's true that much of what you read these days about online marketing is about using Twitter, Facebook and social sites effectively. Read More

During my first few months of blogging one of the most effective methods of promotion was writing guest posts for other blogs. I put a lot of effort into getting exposure and links be writing for a number of different blogs and slowly building my own audience. While I never had any huge spikes in subscriber growth from writing a guest post, I w Read More

I've got a plan. Let's all try to do less of certain things in 2009. Maybe, just maybe, it'll catch on, and we'll have an accidental movement on our hands. Maybe we'll get tee shirts printed up. Maybe we'll all get on Oprah for it. What do you think? Willing to try? Read More

Something's been gnawing at me lately, and it's taken some pondering to figure out exactly what it is. But I think I'm frustrated that we're not doing a better job of carrying social media into the places it really matters: the businesses that don't understand, don't believe, or both. Read More

Just before the US financial crisis, fall of the banking system and the global economic meltdown, we saw a lot of global companies take keen interest in getting a foot in the growing Indian market. Though India was not spared by the financial crisis that started in the more developed countries, the economy and predicted growth rate of between 7-9% Read More

I'm as plugged in as anyone. I'm what you'd call a power user; gadget laden and tethered to my laptop more than most people should rightfully be. I'm immersed in the online world, which means that I'm as passionate about its possibilities as anyone. But there are some things that no wires - no matter how social they are - will ever replace. Read More

Making a list of any kind is deadly. You miss people. You upset people. You exclude people. Lists are downright dangerous. And yet, I want to show you 8 bloggers that you should be reading, if you're not already. How about this: if you think your blog or someone you admire is should be on the radar for 2009, feel free to add a link to it in the co Read More

The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people who needed food. It created five incredibly happy people and also eased the burden on the church's "back door" p Read More

Establishing Security Requirements The objective of this series of blog posts is to take the reader through the process of designing a baseline security architecture for voice solutions base on a generic Implementation. Part 1 of this series will focus on how and where security requirements fit in to the Risk Management process. Read More

You don't have to turn your entire world on its head to adopt social media. It's not about taking everything you've already done and chucking it wildly out the window in favor of a revolution. Instead, look at your existing communications through a social lens. Instead of viewing them from a corporate perspective and projecting outward, investi Read More