Yes, the headline isn't really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you...
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Mona19 submitted the following stories to BizSugar
Extra Extra, Read All About It! Newspapers Respond to the Social Web
Posted by mona19 under MarketingFrom http://www.briansolis.com 5597 days ago
Building Your Brand With Search: A Three Part Strategy
Posted by mona19 under MarketingFrom http://searchengineland.com 5597 days ago
If you're like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it's something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts throu
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Is It Dead Just Because You Don't Get It?
Posted by mona19 under MarketingFrom http://altitudebranding.com 5600 days ago
Blogging is dead. PR is dead. Journalism is dead. Marketing is dead.
I'm beginning to wonder if declaring something deceased and in the ground is happening simply because we can't figure out how to make something work for US.
Tearing apart something that doesn't work for you is easy. Anyone can punch holes in something they don't understand.
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Are All Your Referral Eggs in One Basket?
Posted by mona19 under MarketingFrom http://blog.hubspot.com 5600 days ago
For the past 10 years I've been running a small educational website with helpful essay writing tips for college applicants. My site has a Google page rank of 6 and ranks #1 for multiple keywords and dozens of long tail keyword phrases. All-in-all I think I've done an impressive job at search engine optimization with over 60% of the site's traffic
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Why Reinventing Ourselves is the Only Way to Survive
Posted by mona19 under MarketingFrom http://lgbusinesssolutions.typepad.com 5601 days ago
Made Hot by: on December 21, 2008 1:21 am
The economy is not going to recover in a month, six months or maybe even another year or two. Consumers will continue to reduce their spending, and those businesses that survive this mess will do so by cutting expenses and hanging on tight to the wall they have hit.
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The Secrets of Marketing in a Web 2.0 World
Posted by mona19 under MarketingFrom http://online.wsj.com 5601 days ago
Made Hot by: on December 19, 2008 4:46 pm
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.
If only they knew how to do it.
That's where this article aims to help. We interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further rese
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The power of smart copywriting
Posted by mona19 under MarketingFrom http://sethgodin.typepad.com 5602 days ago
Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before."
Wait. Why the capitals?
"Unlike any coffee you've ever tasted before."
"Before" is redundant.
"Unlike any coffee you've ever tasted."
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What Bloggers Can Learn From Journalists
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5602 days ago
I have a lot of fun reading blogs and often learn a lot. But as a trained journalist, sometimes I see things in a blogger's copy that bugs me a bit, and sometimes I read stuff that makes me cringe. Some of it just confuses me, and some of it appalls me. So, when Chris asked me to write a guest post on what bloggers can learn from journalists, I de
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8 Ways to Get People to Read your Content!
Posted by mona19 under MarketingFrom http://www.webtrafficram.com 5603 days ago
The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public and to our potential consumers. Unfortunately, as my boss has pointed out in one of his posts that only 16% of people actually read blog posts and the rest of us simply scan the
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Template for Building a Small Powerful Network
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5603 days ago
what if you had the templates to building a small but powerful network? Here's my starting ideas on this. I'll talk in somewhat technical terms, but I promise this has everything to do with the human elements. I hope it sparks something in you. More so, I hope you run with it.
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“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”