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Businesses are big winners in the economic stimulus package signed into law earlier this year. They may not be getting rebate checks, but they are getting showered with $45 billion in tax breaks designed to spur them on to purchase more equipment, cars and other assets sooner rather than later. Congress boosted the limit on first-year expensin Read More

The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry. Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p Read More

Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30 Read More

Search engine marketing firm iProspect published its iProspect Blended Search Results Study. The study revealed that blended search results offer high clickthrough rates. So, how can marketers capitalize on the blended search trend? Read More

Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

If there is one thing that separates the self-employed from those employed by others, it is their preoccupation with health insurance. Many entrepreneurs seem to find health insurance after doing a lot of research, though they generally pay more than they think they should. Some who are in good health bet on remaining that way and forgo health Read More

Article discusses new ways to get USPS discounts along with how to negotiate with shipping companies. Read More

Thomas M. Sullivan, head of the Small Business Administration's Office of Advocacy, aims to make sure U.S. regulations treat entrepreneurs fairly. As the fifth chief counsel to head the office created in 1976 as an independent voice for small business within the federal government, Sullivan would like to see the day that all 90-plus federal agenc Read More

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11).

Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them h Read More

Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More