All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen
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Morecowbell submitted the following stories to BizSugar
Stopwatch Marketing: It's Time to Understand Consumers
Posted by morecowbell under MarketingFrom http://www.massogroup.com 5926 days ago
Made Hot by: on February 20, 2008 9:02 pm
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