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Stopwatch Marketing: It's Time to Understand Consumers

Stopwatch Marketing: It's Time to Understand Consumers - http://www.massogroup.com Avatar Posted by morecowbell under Marketing
From http://www.massogroup.com 4912 days ago
Made Hot by: on February 20, 2008 9:02 pm
All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More
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