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As an owner of an e-commerce business, you must be analyzing your website visitor data regularly. Have you ever wondered why the conversion rates are low? Out of the thousands of people visiting your website, why do only a few complete the purchase process? Why do a majority of them abandon the shopping cart midway? Read More

To be in your prospect’s consideration set, you have to maintain the frequency of your brand communication and build awareness. You need to send promotional messages, e-newsletters, alerts, surveys, webinar invitations, be active on social networks, and do much more at a faster rate; thus creating a need for hi-speed marketing content Read More

Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company’s growth and can even bring your business down permanently. So, if your customers are not happy with your service (and they might not tell you directly about it) – then you have a thing or two to worry about Read More

You have the vision; you also know precisely how to realize that vision; but do you have the right team with you to help you achieve your business goals? Are you looking for talented, trustworthy people who can actually drive the growth of your organization? Read on to get some hiring tips that will help you build a strong team that is self-motivated and loves to work and grow with your company Read More

Web analytics tools are meant for collecting, measuring and analyzing data to understand web usage and trends. However, web analytics goes beyond telling you how many people visited your site or where they came from. It can be a powerful market research tool that can tell you a great deal about your consumers, your website as well as your product. How does it work and what is web analytics? We spill the beans Read More

Getting ready for tomorrow’s growth basically involves two things, one: anticipating the future needs of your customers, and second: knowing where you are right now and gearing up for tomorrow. These tips can help you in better concluding these two points Read More

Declaring your presence and doing it with panache are two different things. Online media is the best and also the cheapest means to stamp your presence. The objective is to stay on top of your customers mind and constantly be under their preview. And if you are able to do this by tapping the power of online media then you are undoubtedly heading in the right direction. These are some easy and effective ways to do it Read More

Do you know the actual cost that you would have to incur if you hire a full-time in-house employee? For small and medium business owners, payroll and employee related expenses run up to 60-70% of their operating costs. It’s time to take out your calculators and find out the actual money spent in hiring and retaining a full-time in-house employee Read More

With the huge influence of Internet, e-retailing is one of the fastest growing business models. Just the sheer speed of online communication and the heavy dependence of people on the Internet mandate the e-retailers to be hyper active and hyper sensitive to the huge and varying demands of the e-consumers. This single reason calls for the active involvement of partners and business associates like virtual assistants to augment your business growth. These are some of the areas that they can directly impact Read More

It is true, that if you have in-house resources you can communicate with them more easily and have greater control over them. In-house employees sometimes can help on tasks that require physical presence, but if the outsourcing advantages make more sense for your small business then it could be a more viable option and save you a lot of money Read More