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Business blogging is an important element of B2B online marketing for many reasons. A business blog is an outlet to share your expertise on a specific topic and an opportunity to be viewed as a thought leader in your industry. Read More

Link building is still very much the bread and butter of SEO, but some site owners are still obsessed with building as many links as they can and aren’t talking the time to consider the value and quality of each link before they build it. Read More

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. Read More

A lot of sites owners are wondering, in the wake of all the Penguin updates and subsequent penalties being levied, could their site somehow “catch” a penalty they way you or I catch a cold? Read More

As frustrating as it is to hear (and say) not every website is going to grow their organic traffic by leaps and bounds through their SEO program. Even if you did everything “right” there could still be a number of factors working against you. Read More

Content creation is an essential component of a B2B online marketing strategy today. B2B decision makers turn to the web to find information on the products or services that you provide. Before making a decision that will impact their entire company, and likely take a significant amount from their Read More

B2B SEO is all about content. Creating it, optimizing it, publishing it, sharing it, etc. The content on your website is really just the beginning. In order to be successful long term it’s necessary to follow this process over and over again. Read More

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Read More

Social media and SEO shouldn’t be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its “trust” which can be conveyed through social media. Read More

Recently I had the chance to interview link building expert Julie Joyce. Julie owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. She is also a frequent contributor to the Link Week column on Search Engine Land and writes for other ... Read More