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Cloud services are reliable and easy to use, but instead of having full control over your data, it sits on external data centers and is potentially accessible to anyone with a valid username and password, so if you're not taking precautions to protect it, you could be in for a major “datastrophy”. Read More

For startup marketers whose primary aim is growth, content marketing should be generating serious traffic and leads right from the start. Here are some hacks that should help you generate immediate results from the content you work so hard to create. Read More

Enthusiastic brand advocates are a great way to reach new potential customers in areas or communities that you don't have a physical presence in. Jonny Steel (VP Marketing @ Payoneer) shares some great tips on how to get your Ambassador Program started. Read More

12 marketers from very cool startups talk about their biggest marketing challenges and share their favorite tips and tools. The startups featured are at various stages of growth (some just starting out, others already huge), including ironSource, PlayBuzz, Payoneer, Tapingo, Yallo & more. Read More

China represents a huge market for many startups, but doing business there is very different than it is elsewhere in the world so you really need to know what you're doing in order to get off to a good start. This post by ironSource CEO Tomer Bar-Zeev is full of great tips on how to do exactly that Read More

[Guest Post by Product expert Roy Klieger]: A seasoned Product man, I’m now a big fan of simple solutions combined with even simpler features. But how do we know what our users really want and if our assumptions even makes sense? Well, that’s exactly why smart people introduced the MVP methodology. Read More

Why is China so interested in Israel's hi-tech scene? Here's a great collection of insights from Carmel Ventures' General Partner Ori Bendori Read More

In this post by Ofer Brandes, CTO of Carmel Ventures (a Viola Group fund), Ofer explains why “Mobile-First" isn't just a design principle but also an important part of a startup's go-to-market strategy. Read More

The method of teaching someone to improve by playing to their strengths is an important part of the thesis of Positive Psychology. It’s an approach that has proven to be far more successful for organizations than dwelling on weaknesses, especially for Millennial employees who thrive on positivity. Read More

Last week I was honored to interview online marketing and growth hacking guru Neil Patel, and despite being a long-time fan I still managed to learn a few new things I didn't know before. One fun fact which surprised me was about his eating habits! Here are the highlights from the interview: Read More