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Which is more important in social media, strategy or tactics? That's the question asked this week by TopRank's Online Marketing Blog in great posts here and here. They asked the question to several marketing and web professionals, and the consensus is that strategy must come first.

Why, then, do so many companies try to grow their online presence before they have a clear strategy? Read More

Over the weekend I was contacted by Shawn Hessinger, chief moderator and blogger for BizSugar.com. He had read a post of mine where I mentioned BizSugar.com as one of the social media tools I use re Read More

This weekend I received a message from a marketing research firm offering to provide me with high quality marketing services, including email campaigns and data collection. However, their website co Read More

I typically spend 2-3 hours each week blogging, and maybe another hour replying to comments. I also spend 1-2 hours reading tweets, Facebook updates, blog posts, etc. That's on top of the two hours Read More

Monday I wrote a post asking why customers should choose you instead of your competitors. The discussions here and in LinkedIn got me thinking about how many companies try to be everything to every customer... Read More

Why should someone choose you instead of your competitor?

Are you faster?
Cheaper?... Read More

About 6 weeks ago I posted the following question on Facebook, Twitter, and LinkedIn:

"I'm trying to get set up with Google Voice but can't seem to get an invitation. Anybody have one they can send me?"

I expected the invitations to come pouring in. Instead I got nothing!... Read More

Tuesday seemed to be a slow day for my social media and RSS feeds. Looking for something new to read, I wandered to Google News and searched for "social media." I found 3 very interesting articles that suggest social media has now taken center stage for many marketing campaigns.
Read More

I recently came across a definition of e-Marketing that I really like:

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

Yes, it sounds very simplistic, even obvious... Read More

Wednesday I wrote a post called Money Talks; Bullshit Walks. In it I suggested that the measures that matter to small businesses most are financial, specifically cash flows and operating profit. I got a couple of comments from those that did not appreciate my use of "vile language." Read More