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Marketing is an extremely important business function that shouldn't be allowed to take a backseat. Businesses should always consider growth to be a core requirement because if you're not growing, you're dying.

We've developed a list of 5 common signs indicating that your business is in dire nee Read More

When it comes to email marketing, engagement is king.

If your prospects aren't reading your emails and clicking on links back to your site, your efforts will go to waste. It all comes down to how you acquire your subscribers and what audience you're targeting.

This article presents 5 innovati Read More

When it comes to content marketing, your usual run-of-the-mill text and image strategy is no longer going to cut it.

In the era of content shock, brands need to be actively engaging with their audiences in order to stand out from the clutter.

Check out my post on interactive content to find o Read More

This article, published by the guys at PureB2B, is an update on an old lead generation strategies post written in 2016.

They provide a whole new list of actionable strategies that you can implement to give your lead generation efforts a boost.

So if you're having difficulties generating quali Read More

Your brand's blog isn't just a resource. You should be looking at it just like any other marketing channel. It has to optimized in order to generate leads.

In this article, I'll discuss in detail 5 actionable tips for you to implement on your blog so you can enhance your conversion rates and ove Read More

The most effective content entertains, educates, inspires, and initiates conversations with prospects. You need to have a good understanding of your audience to create content that resonates with them on a deeper level.

Stop creating content for your brand and start creating content for your aud Read More

I'm sure everyone knows the importance of lead scoring when it comes to optimizing your lead generation funnel to focus on the best prospects.

The question is: how do you develop a criteria to attribute levels of quality to your database of leads?

Long story short, it depends on your business Read More

Newsflash: Your brand's content needs a personality!

Studies show that there's a positive relationship between a brand's distinct personality and how well consumers evaluate the attractiveness of said brand.

So essentially, the more attractive your brand personality is, the more likely your a Read More

There has been a heavy focus on lead generation for businesses over the last few years or so. This has lead to the optimization of prospect acquisition and lead capturing strategies.

But what do you do with a new lead once they've expressed an interest in your brand's products or services?

To Read More

2016 was a great year for digital marketing. We've witnessed some serious conceptual evolutions and laser-focused our audience targeting abilities to maximize exposure and conversion rate optimization.

But 2017 is a whole new year with new things to learn and new best practices to implement. In Read More