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A brand, is a group of elements that identify a company and distinguish it from the competition. This might include logo, colours and slogans. Thanks in part to new technologies like social media, brands are becoming more complex over time. What once used to be just a color scheme, has now evolved Read More

Heart-touching ads that will definitely make you cry. See how brands use feelings to influence customers Read More

Elizabeth II was crowned Queen in 1953 and ever since has managed to keep herself relevant. If we look at her career in marketing terms... How did she do it? Read More

We love writing about creative marketing, so here we present to you a silly idea about switching products between two unlikely brands. Enjoy! Read More

One of the most common uses for t-shirts (apart from covering the upper body) is for promotional purposes. Promotional t-shirts are everywhere you go, whether you notice or not. At an event like a concert, at the gym, when you’re out to eat… you get the point. But I bet you’ve never actually taken Read More

Marketing is harder than it looks. Marketers spend hours thinking of creative company slogans and sometimes they just end up being mocked. Have a look at these company slogans that got it wrong! Read More

First impressions are crucial and it is where everything begins. Here we take a tour through the best event planning websites in the UK that leave a lasting impression on all of us! Read More

Branding is appearing everywhere nowadays but some have been able to escape it. Have a look how you can include brand placement in Game of Thrones, one of the few have been able to dodge the trend. Read More

You don't need what you need if you didn't you it existed. Have a look at how these creative start-ups have created new markets without fully aware they were doing it. Now I don't know what I would do without some of them! Read More

Oh, how times have changed! Event planning has certainly evolved exponentially in the past decade. It is incredible to look at how the industry and the planning has changed! Read More