BizSugar.com › User › prussakov › Submitted

Are you using optical illusions for viral marketing yet? I say, it is worth a try. Coupled with smart Social Media marketing, it can bear really good fruit. Just remember to also look beyond the fun, setting measurable goals (yes, "likes" and "ReTweets" but, ultimately, leads, subscriptions, and co Read More

I have no way of knowing whether the author of the above-quoted affiliate recruitment letter was joking or not... but they certainly were neither cliché-esque, nor boring. Read More

Do your due diligence on the profit margins in the vertical you're considering, factor in the merchant's competitive payouts to affiliates, and any additional expenses (e.g.: payments to an affiliate network on which the program will be run) they will incur; and only then make your offer. Stay flex Read More

Nine months ago the Performance Marketing Association (PMA), filed a lawsuit against the State of Illinois over a newly-passed law requiring out-of-state out-of-state retailers that sell to Illinois residents through affiliates to collect and remit sales tax... Yesterday, however, something signifi Read More

It turns out, there are quite a few affiliate programs with Twitter accounts. However, not all are created equal. Many are plain broadcasters (of coupons, deals, sales, promos, and a here’s-our-newest-newsletter tweet every once in a while). But when as affiliate managers we are explicitly favoring Read More

If I had to guess (based on what I see happening now), I'd put it into three words: (i) Video, (ii) Social, (iii) Mobile.

See the original post for more details (and video too). Read More

By all means, do use regular mail to approach affiliates. But check the current postage prices before mailing your envelope off! After all, (i) you're putting your money and effort into designing and producing the marketing material, (ii) you're using a method very few competing affiliate programs Read More

Infographics are powerful data visualization tools, but have you ever thought of using them for personal branding?

I've got some great news for you today — not only the above is possible, but there are also a number of free online tools you can use to create them. Here are three of my personal f Read More

Are your emails optimized to deliver the best experience when viewed on mobile devices? Are the landing pages you're calling them to visit optimized for mobile? Read More

I decided to sit down, and compile a fairly comprehensive list of data feed tools that are available out there. I've come up with a list of twenty such tools, which I have seen in action, and am confident to list... Read More