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Social media can help you (a) start new relationships, (b) cement previously-established ones, and unfortunately sometimes (c) even damage relationships. Check out our four tips on using social media to identify and onboard new marketing partners for your business. Read More

Whatever you hear/read about "easy money with affiliate marketing", forget it! If/when done wrong, affiliate marketing can (and will) disappoint... Transfer Seth Godin's words onto how you do affiliate marketing, look at the examples listed in this post, and you will be better equipped. Read More

On September 5, 2018 Amazon invited its affiliates to participate in a survey to uncover ways to improve its affiliate marketing program. What can we learn from the way that this survey was handled? Five very specific things. Read More

There’s been a lot of talk about omnichannel marketing... Exploring omnichannel expansion options helps you learn what your potential customers want, and channels they are using to find it. There are countless ways to start this process, but picking at one string at a time will usually turn out to Read More

If you have an affiliate marketing program, make sure you utilize these techniques for affiliate identification and onboarding:

1. Competitive Intelligence
2. Satisfied Customers
3. Influencers & Opinion Leaders
4. Platforms You're On
5. Cross-Program
6. Second Tier
7. Affiliate Program Di Read More

Marketing professionals call affiliate marketing - the most desired digital skill. Check out this compilation of twenty-five resources that brands should leverage in an effort to develop their affiliate marketing skills. Read More

OPMs are frequently juxtaposed with in-house-based affiliate program managers, and rightly so. The core function of both is the same (that of supporting the health and development of an affiliate program); and the core responsibilities of both are also the same: (i) affiliate identification and rec Read More

However stellar Amazon's SEO is, online publishers can (and should) compete with Amazon on the SEO front. Check out one way to do so in this blog post. Read More

Don't waste your own time, or the time of your affiliates, by uploading that new batch of updated banners, and removing the old ones altogether. Do it the smarter way - replace. This post elaborates on the why and the how... Read More

The holiday season is almost here. For many businesses this is the busiest time of the year. Check out my 10 marketing tips on making the most of Q4 this year! Read More