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When added to Amazon's affiliate program in 2006 it was announced as "a new Associates product that gives you the power to create a professional online store, in minutes and without the need for programming skills." 11 years later they retire it. Why and what can be the implications for performance Read More

The only effective way to deal with an outright affiliate violator is their complete removal from the affiliate program. Details in this write-up (with real-life examples included). Read More

Influencer marketing is hot; but not everyone has the budget for it. When it comes to small businesses, specifically, the option to consider is advocacy marketing - or leveraging the enthusiasm and loyalty of satisfied customers. Read More

Autopilot mode is not the solution for the affiliate program.

(a) Build one-on-one relationships with affiliates,
(b) Understand that money is not always the answer,
(c) Test,
(d) Segment your affiliates,
(e) Set concrete KPIs and track them constantly. Read More

More than twenty 2017 affiliate marketing predictions from some of the world's most brilliant affiliate marketing experts (from all sides of the business: affiliates, advertisers, and solution providers). Enjoy! Read More

To take your affiliate program to a new level:

1. Remove violating affiliates (one bad apple spoils the bunch)
2. Dedicate time to recruitment of new affiliates
3. Tap into the existing connections to onboard them as affiliates
4. Focus on activating stagant affiliates
5. Ensure that your ma Read More

2017 is just around the corner; and here is a compilation of tips from some of the world's top influencer marketing experts giving you hands-on advice on how to succeed with this incredibly potent (yet intricate) type of marketing in the New Year. Featuring Lee Odden, Jay Baer, Kamiu Lee, Ann Smart Read More

It is easy to misunderstand some affiliate marketing terms if you're coming into the space an outsider. This article dives into the specifics and examples of the top 10 misunderstood affiliate marketing terms. Read More

So you’ve decided to launch an influencer marketing campaign. But you still have some doubts about which social network you should use for the campaign. While it would be ideal to be able to market your brand through every platform available, you have to consider the most cost-effective yet high-RO Read More

eMarketer predicts that this holiday season retail ecommerce with grow 17%, with ecommerce sales representing 10.7% of total holiday retail sales, and nearing $95 billion. Interestingly though, according to Market Track’s research, 27% percent of consumers plan to finish the bulk of their holiday s Read More