BizSugar.com › User › prussakov › Submitted

The acknowledgement of influencer marketing's significance has manifested itself in very serious attention from several major players. As you may remember, in early 2015 Twitter acquired Niche. Then, in March of 2016 The New York Times acquired HelloSociety. Now... Google's acquisition of FameBit. Read More

Influencer marketing is extremely hard to scale and we know how advertisers and businesses like to scale things down! Influencer marketing requires daily engagement, lots of experimentation and creativity, inventing new ways to achieve results and listening to others too. It’s a diverse process... Read More

One is the most successful online store, the other is the globe's largest company by revenue as well as the largest corporate employer. Both rely on affiliate marketing for a substantial part of their online revenue. This article (as well as the corresponding video presentation and slide deck) dive Read More

When it comes to the avenues for carrying the marketing message from the advertiser to the consumer, content creation and storytelling are extremely powerful. However, if we were to discuss the nature of it, true influencer marketing is, first and foremost, about leveraging authenticity. Read More

Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as Read More

...engagement! As in: (a) the degree to which the influencer is involved with his/her audience, and (b) the involvement of the audience with the influencer’s efforts.

It’s akin to selling solutions to problems versus products. When you come across as primarily focused on helping solve your audie Read More

Five excellent podcasts by some of the brightest minds of the affiliate marketing industry. All - industry veterans with proven track record of success. Read More

There are at least 5 different types of compensation arrangements that are worth considering as you are strategizing your next influencer marketing campaign: (i) monetary compensation, (ii) free product, (iii) pay-per-sale/lead, (iv) pay-per-engagement, and (v) intangible compensation. Read More

You can find some of the top affiliates by looking through the available lists of "super affiliates" as well as by browsing network-specific directories. However, there are three important points to keep in mind as you do this... Read More

Instead of having affiliates compete with the brand’s own marketing efforts, have them complement what you do by levering their strengths and expertise. But to achieve this is it is integral, to first (a) understand affiliate marketing’s true place in your marketing mix, then (b) diversify your aff Read More