Prussakov submitted the following stories to BizSugar

Fiverr is a great platform used by multiple upright affiliate marketers. However, fraudsters also use it to swindle pay-per-lead affiliate programs. Examples, red flags to watch out for, and analysis in this post. Read More

Amazon's Chief Competitors in European eCommerce Markets

Amazon's Chief Competitors in European eCommerce Markets - http://www.amnavigator.com Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 2329 days ago
Made Hot by: seobromino on January 12, 2014 3:40 pm
While Amazon's European subsidiaries still represent a powerful force in many European markets, the continent is, actually, pretty segmented with "Amazons" of their own operating in various countries. This list will help those looking to expand their online presence to Europe. Read More

New Year's Resolutions for Affiliate Managers to Make

New Year's Resolutions for Affiliate Managers to Make - http://www.amnavigator.com Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 2334 days ago
Made Hot by: SJC on January 3, 2014 9:35 pm
1. Clean up your affiliate programs;
2. Start spending at least 80% of your time on affiliate recruitment and activation;
3. Segment your affiliates, customizing your approach to them;
4. Focus on optimizing the conversion of your affiliate-referred traffic;
5. Analyze customer click-stream and Read More

10 Deadliest Affiliate Program Mistakes to Avoid

10 Deadliest Affiliate Program Mistakes to Avoid - http://www.visibilitymagazine.com Avatar Posted by prussakov under Online Marketing
From http://www.visibilitymagazine.com 2344 days ago
Made Hot by: BizWise on December 26, 2013 10:56 am
I think they are:

1. Leaky Websites
2. "Autopilot" Approach to Affiliate Program
3. Unclear or Absent Program TOS
4. Nonexistent PPC Policy
5. Noncompliance With FTC Rules on Endorsements & Testimonials
6. Embarrassing Commission Rates
7. Short Cookie Life
8. Commission Drops
9. Late Pay Read More
After all my books, speeches, and numerous requests, I am excited to announce that on March 18, 2014 I will be holding an in-person intensive Affiliate Management Workshop for advertisers. Read More
To prove affiliate marketing's "seriousness" a good starting point would be to analyze the ROI it yields (for merchants/advertisers). We've discovered an average being $7.15 net brought in per every $1 spent. Read More
What is Hummingbird, how this newest Google's algorithm update works, and how does it affect your small business... Read More
Cookie stuffing is wire fraud (i.e. a serious criminal offense). However, Converto sees that "when inspecting new clients" they "typically see that around 10 percent of their affiliate traffic is driven by cookie stuffers so there is still a ton of money being made by this form of fraud." Read More

Affiliate Termination - Short-sighted Approach to Management

Affiliate Termination - Short-sighted Approach to Management - http://www.amnavigator.com Avatar Posted by prussakov under Online Marketing
From http://www.amnavigator.com 2461 days ago
Made Hot by: SJC on September 6, 2013 9:55 pm
A merchant wrote: To "create stronger relationships" with "our affiliates ...we are going clear out all of our inactive affiliates that have grown to a large number through the years." Seriously? Instead of activating them, you'd rather kick them out? Read More
1. Avoid Leaks,
2. Optimize Creatives,
3. Offer Dedicated Landing Pages,
4. Do Competitive Intelligence,
5. Offer Promos & Coupons,
6. Provide a Marketing Calendar,
7. Entertain Co-Branded Initiatives,
8. Equip with Lists of Best Sellers,
9. Provide Demographic Data,
10. Motivate Continuou Read More
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