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In Episode 35 of the Content Marketing Podcast, we're talking about how to deal with feedback: comments on your blog, posts on your Facebook Page, emails about your latest white paper, etc. Read More

The next time you go with the lowest bidder for your content -- or anything, for that matter -- based on price alone, make sure you know what you could be getting into. Read More

As South Park prepares to launch Season 17 on Comedy Central, we've discovered a few pertinent lessons we content marketers can learn from TV's most foul-mouthed third-graders. Read More

In Episode 34 of the Content Marketing Podcast, we talk about how to work meatier content projects -- ebooks, white papers, e-courses, etc. -- into your day-to-day content marketing strategy. Read More

Content marketing is one of the most effective tools we have in helping mold consumer behavior. So what exactly is the key to this persuasion? Read More

The next time you find yourself struggling to come up with creative content that will wow your audience, how about opting for a change of scenery? Read More

If you present yourself as some kind of an expert, you'd better be able to back it up with powerful content. Find out how powerful content always trumps guru. Read More

In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

A lot of followers ask me how they can keep their content topics organized, especially when they engage with multiple vehicles like a blog, a weekly YouTube video, and an e-newsletter. In this tutorial video, I share the Google Docs–based system that helps me keep my content plan organized and easi Read More

Did you know that, in a recent survey by HubSpot, 57% of companies that maintain blogs reported that they acquired customers from leads generated directly from their blogs? For a handy list of 50 tweetable tips to help you drive engagement through your blog, check out Vignesh Subramanyan’s latest p Read More