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On this Halloween, we're turning to The Rocky Horror Picture Show, one of the world's greatest ongoing costume parties, for a little inspiration on social media for business. Read More

What would you say if I told you that one of Facebook's most successful pages belonged to a brand of ... deodorant? Read More

New data shows more B2B marketers looking to content marketing -- especially blogging -- for lead generation. Read More

Just remember: if you make it quick and easy to follow you in social media, people will do it. If it’s not quick and easy, well, you take your chances. Read More

So you've decided to bite the bullet and bring in a hired gun to handle your social media for you ... but how do you know whether you're getting a hero or a zero?

The good news is, your due diligence has a natural starting point: look at the consultant's own social media activity first, and if y Read More

Long before he was [whatever that symbol is], "The Artist," or whatever he calls himself now, Prince was just Prince, and it turns out his megahit "Kiss" has quite a bit to teach us about social media for business. Read More

Let's take a look at Google+'s performance over its first 90 days (standard evaluation period for any new team member, no?) and see if that gives us any hints about where the network might be headed. Read More

Is a generational gap standing between you and social media success for your business? We'll take a look at some issues that can hold back those of us who are "of a certain age" -- and how we can overcome them. Read More

Thanks to social media, it's never been cheaper or easier to publish your own text, video, audio, or images—and that means more opportunity to share your expertise with current and potential customers.

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Over the last few posts (not counting our weekly Twitter Roundups), we've been talking about ways to optimize your social media content for search and sharability. In case you missed any part of the series (or need a refresher), here's a quick recap. Read More