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Landing pages are a great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? Read More

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. Read More

When we look at it the wrong way, there’s an awful lot of marketing data floating around. How much traffic you got, sources, Facebook engagement numbers, reach and fans, if people saw your website on a desktop computer or on a mobile phone… Lots and lots of marketing data. Read More

Getting tens of thousands of hits but only a fraction of a percent for a conversion rate could mean you have less than someone who only gets hundreds or thousands of hits but a very good conversion rate. Read More

Calls-to-action are obviously very important. Without them visitors won’t know how to download your offer, where to register for the free e-book or how to subscribe to your great newsletter. Here are a few recommended approaches for designing powerful CTA buttons. Read More

Writing subject lines that are personal and specific taps into another critical emotion in marketing and relationship building – trust. One of the goals of running an email series in the first place is to develop the trust and relationship. Read More

aid advertising, also known as PPC (Pay per Click) traffic is still one of the most effective ways of bringing traffic to your landing page. The main channels of paid advertising today are Facebook and Google. Read More

Google’s new +Post ads service is the latest addition to its engagement advertising options that are intended primarily to promote direct interaction with users. Read More

Congratulations! You’ve successfully gotten someone clicking through to your landing page. Don’t lose them now. Use persuasive copy to get your readers to take the action you want. Read More

A powerful headline is highly significant to your landing page’s impact. Sometimes just by changing the headline’s tone, or by shortening it, you are able to dramatically improve the overall results. Read More