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If you don’t pitch properly guess what happens? Nothing. And nothing is the exact opposite of something. Read More

It’s time brands focused on building the brand army. Not all fans are equal. Its time to start focusing some budget on working better with the organic influencers you have within your own social media following. Read More

In all cases the tone and resources must be focused on capturing today’s customers, who are looking for engagement and connection rather than the traditional loudest noise. Z.E.R.O. marketing is not zero marketing. Read More

Paid or not the type of influence brands are looking for comes from real people connecting to real people on an emotional level. Read More

Whether you already have a great influencer relations & marketing program or you're just starting out, here are eight online resources to check out. Read More

Consistently delivering quality content is really the only way to win in the long run. Obviously coupling the content with best practices (up-to-date) for the search engines will help create the synergistic effect that we are looking for. Read More

To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again. Read More

Is there value in advocates? Absolutely. But there is a difference in what you can get from advocate vs. influencer outreach. Here are three things to keep in mind about advocate marketing. Read More

Everyday the ideal number of clients with perfectly aligned needs to what you have to offer would just walk through the door and shout out “I’ll take it!” Could business get any better? Read More

A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product, or those who fit the model of your customer. Read More