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The power of Facebook is unrelenting. But now, there is a new kid on the block: Facebook Messenger. Facebook Messenger is no longer just a way for friends and family to communicate; it is now an innovative tool for shopping, marketing, productivity, and personal improvement. Read More

Any new or existing brand that wishes to have influence and staying power in today’s marketplace must consider running brand advocacy campaigns. These campaigns can be simple or elaborate, but whatever the case, in the end, they must get people talking positively about the brand. Read More

When it comes to social media marketing, the bigger firms are miles ahead of small businesses. They have the budget to hire the best marketers and purchase the best of tools for social media marketing and management. Read More

Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Read More

We often forget about LinkedIn, the professional networking platform that resembles many other social media networks, but with one key difference: it’s designed to connect you with professionals and influencers in your industry. Read More

Lead generation is the key to attracting new leads with the potential to convert. Whether it's online or offline, generating leads is the gateway to keeping a business afloat. Although many marketers today focus solely on content marketing, lead generation is more than just that. Read More

Digital branding is a broad term that encompasses all of the ways that businesses court consumers online. While “digital branding” is a broad term, it’s used to describe the combination of content marketing, influencer marketing, SEO, social media, and online advertising. Read More

Social advertising isn’t just a buzzword that’s been offhandedly thrown around by a few adventurous marketers – it’s a quantifiable part of marketing that can drive increased traffic, leads, and sales to a website. It cannot be ignored, nor should it be. Read More

Growing a business on the Internet is not an easy task. For example, if the budget is tight, the business may not be effective in advertising itself to customers in a way that allows sustainable development and future prospects. Read More

User generated content marketing is white hot in the marketing realm right now, but many professionals are still trying to figure it out. This guide will get anyone started with UGC marketing from creation to implementation. Read More